Simplicity

Simplicity Pattern Company began in 1927. At the time, producing dress patterns for the home sewing market was the exclusive province of McCall's and other magazines. In the early 1940’s, Simplicity embarked on a major sewing education program, by which traveling representatives, fashion shows, and educational literature were presented and disseminated across the country (more on the Simplicity website ). Simpllicity dress patterns soon found their way into many homes!

In the 1930s Simplicity had a "Couture" line (see here) and the Simplicity patterns were featured in Woman's Home Companion. In the 1940s, Simplicity patterns were featured in Chatelaine magazine, while in the 1950s they were featured in Harper's Bazaar and in Seventeen magazines.

• Simplicity 4318A - Wedding Dress Pattern
• Simplicity 5448 - 1970s Dress Pattern
• Simplicity 4377 - 1950s Skirt Pattern

• Dating Simplicity patterns
• Simplicity Fashion Forecast, March 1937
• Simplicity Patterns catalog, March 1938
• Simplicity Patterns Catalog, August 1940
• Simplicity Fashion Preview, May 1941
• Simplicity Prevue, July 1943
• Simplicity Patterns Catalog, June 1946
• Simplicity Fashion Preview, March 1947
• Simplicity Fashion Preview, August 1951
• Simplicity Fashion Preview, June 1954
• Simplicity Fashion Preview, February 1962
• Simplicity Fashion News, May 1972