From "The Loving Stitch: A History of Knitting and Spinning in New Zealand" by Heather Nicholson:

The New Zealand Transfer Company began business in Wellington, New Zealand around 1940 as a manufacturer of iron-on embroidery transfers. After the Second World War, the business expanded its activities into publishing black and white knitting and crochet leaflets, smocking leaflets and dressmaking patterns. Towards the end of the 1940s, the company name was changed to Paragon Art Needlework Limited with its offices in Lambton Quay.

Paragon patterns were also published and distributed by Paragon Art Needlecraft, Sydney, Australia and were available in South Africa.